by Asim Jalis
It occurred to me that there is a conflict between what I have
been doing on my sites, and what I need to do to optimize Google
ads.
The purpose of a personal site (such as mine) is to publish
ideas.
From the perspective of ads, there is really no market for
original ideas or thoughts. Original ideas don't lead people to
make purchase decisions.
The purpose of a well-oiled ad site should be to capture people
and then direct them to other things. It's a way station on the
way to other things.
The purpose of a website is to say, "hey there, look at me, I am
so smart". The purpose of a well-oiled ad site is to help people
make decisions.
For example, I have recently been doing research on VoIP to
figure out which one I should get. If I put up a summary of my
research on the web somewhere it is more likely that I will get
hits, than if I write about action and consequences.
And yet, beyond making this observation, I am not interested in
pursuing this line of thought further. I am not going to start
posting reviews of different cellphones or VoIP services. Instead
we shall continue discussing esoteric matters such as actions and
their consequences.
