by Asim Jalis
Here is a simple way the Democrats (or the Republicans) could win
the elections. Forget about trying to get people to convert over
to their side on different issues. Too hard, and too much work.
Instead run a voting campaign in which they encourage people to
come out and vote . . . except the campaign is designed to appeal
to a particular kind of person.
Suppose the majority of Hispanics in a state vote Democrat. Then
all the Democrats need to do is run some ads in Spanish
encouraging people to come out and vote. A high Hispanic turnout
will guarantee them a victory.
If the people who watch Friends vote Democrat they need to run
ads during the show that encourage people to vote.
My point is that instead of trying to win over supporters from
the other side they should find ways of getting the people who
support them fired up enough to come out and vote.
Most political ads say something like: "Vote for Kerry and not
Bush because he supports labor or he will improve the economy."
The goal is to convince people to "believe" a statement. The
problem is that beliefs are irrelevant. The important thing is
votes. There is some correlation of course. But why take the
indirect route.
Instead of trying to increase the number of people who believe
Kerry should be president, why not take that number as a given
and increase the percentage of that number that shows up at the
polls.
This is just one of many small strategies that together could be
used to win an election. But if a group assumes that they will
lose then these little ideas won't occur to them.
